5 key tactics to approach the Bar & Restaurant Industry

Here is an article published on Grow Digital about key tactics to approach the Bar & Restaurant Industry.

Like every early-stage startup, SportChaser had to rack its brain to build the most effective marketing strategy to break through its market, on the B2B (The Bar & Restaurant industry) and B2C side. Our mission is to connect sports fans to sports bars by locating which bars are broadcasting their preferred sporting events. 6 months after the launch of our product, here are 5 conclusions on the most effective ways to approach the bar and restaurant market:

1. Careful When Soliciting

Bars owners love human contact but hate it at the same time – they are busy people, frequently solicited by suppliers and new apps and are barely interested in small companies.  Find the most efficient marketing strategy to create their interest. Don’t waste their time!

To give an example, some bars became our clients because they received phone calls from SportChaser users seeing their profile on SportChaser.com. We sparked their interest by bringing them more people.

2. Door-to-Door no More

While door-to-door sales is a common approach in the industry, we recommend focusing on digital marketing strategies, which are more effective and less time consuming. When contacting bars through social media, it gives bars owners the opportunity to answer back whenever they want and proves to them that we are active. We found out that this approach was more beneficial than door-to-door sales for SportChaser after trying for weeks to talk to managers on site. Bar managers got to know our brand in a more effective way than pitching them.

3. The Human Factor

While you create an online company, never forget the “offline” aspect of it. People want to connect in real life and your marketing approach should take this into account. The organization of SportChaser watching parties offered us with the unique opportunity to meet our users, create relationships, and receive great feedback! By meeting your users, they are more likely to appreciate your brand and remember you.

4. Vary your Online Presence

Diverse content on social media is essential to drive user engagement on a cross-platform strategy. We try to use short, diversified eye-catching content to engage our audience, talking about sports, bars or anything related.

5. Creativity is Key

Common marketing approach are not necessarily the most effective. At SportChaser, we try to think out of the box.

Traditional marketing technics have been used for years and businesses have to find practical ways to go digital to make their marketing strategies more efficient. These conclusions are applicable to SportChaser, but they might not be to all Bar & Restaurant industry businesses. Remember that every market is different and every business must find it’s own way to success.

About Grow Digital: Grow Digital is a community of digital experts helping businesses grow. To read articles with helpful marketing advice and strategies, check out Grow Digital!

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Book nice venues’ package on NiteTables, our new partner!

NiteTables Inc. is an online reservation web site and e-commerce platform focused on the nightlife and consumer experience sectors.  The company has over 240 venue clients covering five regions with most in the New York Metropolitan area.  NiteTables creates highly designed profiles for venues which include experience package deals that reside on the www.nitetables.com web site.

NiteTables mission is to simplify the process of planning a celebratory night out.  Our venue partners create package offers which are easily found on our site and can be reserved with just a couple clicks.  Most importantly, our customers can trust they will receive superb customer service in the process and at the venue.  NiteTables eliminates the hassle at the door and price negotiating as the VIP, dinner or open bar package and pricing have been confirmed in advance.

Our belief is that every other activity or event can be booked online so there is no reason the club, lounge and bar world should not adopt internet technologies.  NiteTables is the secure, trusted platform which is making on line reservations for nightlife a reality.

 

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A sneak peak of this weekend’s schedule (Mar. 28-30):

Hi everyone!

Here is a sneak peak of this weekend’s schedule. Enjoy!

  • Friday – Pittsburgh Penguins @ Colombus Blue Jackets – NHL – 7:00pm – Find a bar
  • Friday – New York Knicks vs. Phoenix Suns – NBA – 10:00pm – Find a bar
  • Saturday – Arsenal vs. Manchester City – EPL – 1:30pm – Find a bar
  • Saturday – LA Clippers @ Houston Rockets– NBA – 8:00pm – Find a bar
  • Sunday – Minnesota Timberwolves @ Brooklyn Nets – NBA – 6:00pm – Find a bar
  • Sunday – LA Dodgers @ San Diego – MLB – 8:00pm – Find a bar
  • All weekend  – March Madness – NCAAM – All Day – Find a bar

schedule-carre-March 28

Join Us This Saturday for Arsenal v. Man City at FC Gotham

What’s Up Chasers,

If you’re a sports fan, you certainly got a busy weekend ahead of. We got the continuation of the NCAA Tournament both on the men’s and women’s sides. NBA and NHL playoff races continue as the season is coming to a close and the “real” beginning of the MLB season is happening this Sunday.

Plus, we have a very special event at FC Gotham for the Arsenal v. Man City match this Saturday for you Chasers out there. Below is a flyer for the event with all of the information about it. Join our Facebook event and invite your friends!

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What type of bracket personality do I have?

March Madness is approaching fast and on Sunday, we found out what the NCAA Tournament would look like. But before you start your bracket, you must ask yourself, “What type of bracket personality do I have”. In this post, we will look at the some of the most ridiculous strategies that people use in order to win their pools. Hell, perhaps you’re even on this list.

1.       “Of course a #1 seed will beat a #4!”

Maybe, you’re “that guy”. A guy who ends up with a perfect bracket; and no, it does not mean you picked every game right. What it means is you were able to use logic and perfectly pick your bracket. Somehow you ended up with a bracket that has no upsets at all. Your bracket looks exactly like something that a person with no knowledge about college basketball made by taking the easy way out and selecting the higher seeds. Get ready to be laughed at by your office pool.

2.       “Why do you have a #10 seed and #14 seed in your Final Four?”

Perhaps, you’re this guy, the guy who was way too overzealous about a particular team. The guy who believes that he has somehow uncovered the next George Mason (do your research people). Maybe you somehow got that pick right in the early rounds, you know, the huge upset that destroyed everyone else’s bracket; and then fell in love with that team. Maybe it was a #14 seed from a Central Florida University that you never heard of. You can imagine these kids going into the tournament, hungry for the title,  with no one believing in them except themselves.  But thats all they need, because once they get there they will have pulled the biggest upset in college sports history. You can picture the joy on their faces, and imagine a compilation the team going up to the podium, the “freeze frame” the coach holding the trophy above his head, teammates surrounding him, joy and pride on their faces. End scene. There’s only one problem, this isn’t Hollywood. Be respectful towards the upsets, some people dreams have been crushed.

3.       “Did your 4-year old son pick your bracket?”

It’s understandable for people to not have a great amount of knowledge for college basketball. But honestly, not all of the games are a coin flip. Don’t be the guy whose bracket looks like you threw darts to make your decisions. Especially, if you have two #11 seeds and a #14 seed all advancing to the Sweet 16. Also, don’t pick teams just because you like their name. Just because Xavier reminds of Professor X from the X-men doesn’t mean they’re going to Final Four.

4.       “Did you know….ughhhhhhh!”

It’s possible that you are this person, or have met this type of person: The Statistic Man! Don’t we all love the person who thinks he is so much smarter than everyone else that he can’t help but tell you some ridiculous fact about something you didn’t even care about in the first place? This person probably doesn’t change around March Madness. They’ll probably come up with a fact about how Louisville hasn’t lost a game in the NCAA tournament when the game location is less than 800 miles away from Louisville since 2005. Are you kidding me? Look, it’s nice to know some facts (pretty much every tournament has had a #4 or #5 seed defeated in the first round) and play towards them, but there are “facts” out there that are ludicrous. So don’t base your decision on any fact that looks like this; “Duke has only won the national title when they were ranked #1, #5, #7, #12 in the nation, but only when they were seeded #1, #2, or #4 in the NCAA tournament and wearing their slightly darker blue jerseys (probably not true)”. If a “fact” sounds outrageous, it probably is, use common sense, don’t follow it.

5.       “Dicky V FTW!”

Sometimes we can’t always make our decisions for ourselves. Occasionally, we need some advice. Especially when that decision is who going to win between an #8 and #9 seed (I hate those games). This is when ESPN and the internet become your best friend. You spend countless hours searching for picks that “experts” have made. But, you eventually end up on some blogger’s site and that writer convinces you that a #5 seed is going to win it all (by the way, a #5 seed has never won the NCAA tournament). So be careful, listen to the “real experts” and follow your gut. Or better yet, listen to a friend of yours. At least if they make a bad decision, you can berate them about it. It’s better than smashing your computer, and more fun too.

6. “I’ve been up for 62 hours straight… JUST FILLING OUT MY BRACKETS”

When it comes to March Madness, let’s all be honest, we all fill out multiple brackets. If you’re like most people, maybe you’ll fill three or four solid brackets, with a handful of brackets that are filled with predictions that didn’t pan out. Perhaps you’re a little more hardcore, and you filled out 10-15 brackets that you think are awesome. Then there’s the guy who thinks he has the time to pick every conceivable bracket in the realm of the universe. This guy has made so many brackets that he has killed a tree….by himself. This guy has made so many brackets that he has forgotten what human contact feels like. He has made so many brackets, that he would put Jaime Madrox to shame (comic book reference). By all means, fill out as many brackets as your heart desires. But I can assure you, you are most likely not going to be able to fill out enough brackets to get that fabled “PERFECT” bracket.

So whoever you are, and whichever type of bracket personality you may have, we still love you at Sportchaser and remember to enjoy the Madness of March Madness. It’s one of the best times to be a sports fan. We wish you all the best of luck in all of your pools and leagues.

– Jon

This weekend on SportChaser – Feb. 21 to Feb. 23

A sneak peak of this weekend’s schedule on SportChaser.com

  • Fri, Feb. 21st: Hockey Semifinal: USA vs CAN – Sochi – 11:45am – Find a bar
  • Fri, Feb. 21st – Wales vs France – 6 Nations Rugby – 3:00pm – Find a bar
  • Sat, Feb. 22nd – Syracuse @ Duke – NCAA Basketball – 7:00pm – Find a bar
  • Sat, Feb. 22nd – NY Knicks @ Atlanta Hawks  – NBA – 7:30pm – Find a bar
  • Sun, Feb. 23rd – Hockey Gold Medal Final – Sochi – 7:00am – Find a bar
  • Sun, Feb. 23rd – 56th Daytona 500 – NASCAR – 12:00pm – Find a bar
  • Sun, Feb. 23rd – WWE: Elimination Chamber – WWE – 8:00pm – Find a bar

Sport's Schedule

Let’s celebrate Winter with Sochi Olympics games

Dear Chasers,

Last Sunday was not only the Super Bowl day but also the Groundhog day. As you probably heard, Phil saw his shadow which means 6 more weeks of winter! So, let’s enjoy the winter a bit more with the Sochi Winter Olympics starting tomorrow in Russia.

Are you ready for memorable sporting moments? Check out Sochi schedule on SportChaser.com and find great bars to watch it!

Cheers!